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Posts Tagged ‘clickability’

You have three hurdles to hop over before you get
successful click through ratios for your banners. After
you’ve mastered the hurdles, use the six techniques
plus the bonus tip to fly past your competition.

Your first three hurdles are :

1. Banner placement : You’ve got to get your banner hosted
on the proper sites. There’s no point of having a car care
banner on a cooking site.

2. Attract attention : If your banner is a generic, ‘looks-
like-all-the-others’ type banner, you need to re-think and
redesign your look. Your banner has to stand out and grab
your audience’s attention.

3. Clickability : Now that you’ve got your prospect’s
attention, you have to make them so excited about what
your banner is offering that they just can’t help
themselves, they have to click.

Here’s how you can hop over each of the three hurdles and
get to the finish line ahead of your competition.

1. Proper copy : You don’t have much space, so each word
is critically important. Use words like Free, Win, and
Money, to get people’s attention.

2. Graphics : Use graphics that instantly attract your
prospect’s attention. Graphics like fifty or hundred
dollar bills, coins, stop signs, and error messages
all attract people’s attention.

Depending on your target market, you can attract
different prospects with different graphics.

If you’re targeting men : Use photos of sexy women,
cars, aircraft, motorcycles, or sports photos.

Women are attracted to sexy, muscular men, cosmetics,
beauty products, and romance.

Children like toys, toys, more toys and candy.

3. Search box banners : Search box banners are very
popular. You’ve probably seen them. They look like a
search box or control panel and say things like :

‘Maximize your computer’s memory’ and beside this
statement are two buttons that look like you can click
on them. One button says ‘Now’ the other says ‘Later’

These are effective and increase your click through
ratios.

4. Non-Banners : Non-banners are banners that don’t
look like banners. They don’t have a border and are
often the same colour as the background of the
website.

Non-banners are an offshoot of text links. The text
will often say things like :

Click here to find out how you can lose 20 pounds in
20 days.

The ‘click here’ is in blue and underlined so it looks
like a regular text link.

These banners are very effective if you use them on
targeted sites. You’ll increase your click throughs
even more by matching the colour of your banner to
the background colour of the website.

5. Animated banners : These little gems work wonders.
One of the simplest ways to get people to click on a
banner is to challenge them to click on a moving
object. As soon as they click on the banner, even if
they miss the moving object completely, they’re
whisked to your site.

6. Your URL : Every banner you create should have your
URL (website address) clearly displayed on the banner.
If, for some reason, the banner doesn’t work, your
prospect still has a way to find you.

It’s not often someone will take the time to copy a
URL off a banner and enter it into their browser, but
there’s no point in losing a sale because you didn’t
do it.

BONUS TIP

7. Size and shape : Yes, size matters Odd sizes and
shapes get more click throughs than the regular
480 X 60. If you can use vertical banners instead of
horizontal, you’ll see an increase in your click
through ratios.

With these tips and techniques, you should be able to
increase your banner click throughs substantially. The
next thing you need is an expert sale’s page. But that’s
a whole other story.